/* ============================================================
   SOOWIESOO — Marketing Management & Consultancy
   Kleuren uit logo: zwart #000000 · geel #FFDE59 · overlap #C4AA44
   ============================================================ */

:root {
  --black: #0b0b0b;
  --ink: #1a1a1a;
  --yellow: #FFDE59;
  --yellow-deep: #C4AA44;
  --paper: #ffffff;
  --off: #f6f4ee;
  --grey: #6b6b6b;
  --line: #e6e2d8;
  --radius: 20px;
  --maxw: 1180px;
  --font-head: 'Archivo Black', 'Arial Black', sans-serif;
  --font-body: 'Archivo', 'Helvetica Neue', Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }

/* ---------- Typography ---------- */
h1, h2, h3 { font-family: var(--font-head); font-weight: 400; line-height: 1.08; letter-spacing: -0.01em; }
h1 { font-size: clamp(2.4rem, 5.5vw, 4.2rem); text-transform: uppercase; }
h2 { font-size: clamp(1.7rem, 3.4vw, 2.6rem); text-transform: uppercase; }
h3 { font-size: 1.15rem; line-height: 1.3; }

.kicker {
  display: inline-flex; align-items: center; gap: 10px;
  font-weight: 700; font-size: 0.8rem; letter-spacing: 0.18em;
  text-transform: uppercase; margin-bottom: 18px;
}
.kicker::before {
  content: ""; width: 26px; height: 14px; flex: none;
  background:
    radial-gradient(circle 7px at 7px 7px, var(--black) 6.5px, transparent 7px),
    radial-gradient(circle 7px at 19px 7px, var(--yellow) 6.5px, transparent 7px);
}
.kicker--light { color: var(--paper); }
.kicker--light::before {
  background:
    radial-gradient(circle 7px at 7px 7px, var(--paper) 6.5px, transparent 7px),
    radial-gradient(circle 7px at 19px 7px, var(--yellow) 6.5px, transparent 7px);
}

.hl { background: linear-gradient(transparent 55%, var(--yellow) 55%, var(--yellow) 92%, transparent 92%); padding: 0 2px; }

.lead { font-size: 1.2rem; color: var(--ink); max-width: 46em; }
.muted { color: var(--grey); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block; font-weight: 700; text-decoration: none;
  padding: 15px 30px; border-radius: 999px; font-size: 1rem;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
  border: 2px solid var(--black);
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--yellow); color: var(--black); border-color: var(--yellow); }
.btn-primary:hover { box-shadow: 0 10px 25px rgba(255, 222, 89, .45); }
.btn-dark { background: var(--black); color: #fff; border-color: var(--black); }
.btn-dark:hover { box-shadow: 0 10px 25px rgba(0,0,0,.25); }
.btn-ghost { background: transparent; color: var(--black); }
.btn-ghost:hover { background: var(--black); color: #fff; }
.btn-ghost--light { border-color: #fff; color: #fff; background: transparent; }
.btn-ghost--light:hover { background: #fff; color: var(--black); }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(255,255,255,.94); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap {
  display: flex; align-items: center; justify-content: space-between;
  height: 78px;
}
.logo { display: flex; align-items: center; gap: 4px; text-decoration: none; }
.logo img { height: 44px; width: auto; }

.nav { display: flex; align-items: center; gap: 30px; }
.nav a {
  text-decoration: none; font-weight: 600; font-size: .98rem;
  padding: 6px 2px; position: relative;
}
.nav a:not(.btn)::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: 0;
  height: 3px; background: var(--yellow); transition: right .2s ease;
}
.nav a:not(.btn):hover::after, .nav a.active::after { right: 0; }
.nav .btn { padding: 10px 22px; font-size: .92rem; }

.nav-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.nav-toggle span { display: block; width: 26px; height: 3px; background: var(--black); margin: 5px 0; border-radius: 2px; transition: .2s; }

/* ---------- Hero ---------- */
.hero {
  background: var(--black); color: #fff; position: relative; overflow: hidden;
}
.hero .wrap { position: relative; z-index: 2; padding-top: 90px; padding-bottom: 100px; }
.hero-circles {
  position: absolute; right: -140px; top: -120px; width: 560px; height: 560px;
  pointer-events: none; opacity: .9;
}
.hero h1 { max-width: 13em; }
.hero h1 .yellow { color: var(--yellow); }
.hero p.lead { color: #d9d9d9; margin: 28px 0 38px; }
.hero-cta { display: flex; gap: 16px; flex-wrap: wrap; }
.hero-note { margin-top: 26px; font-size: .9rem; color: #9a9a9a; }

/* ---------- Logo/brand strip ---------- */
.brandstrip { background: var(--yellow); padding: 26px 0; }
.brandstrip .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 34px; justify-content: center; }
.brandstrip .label { font-weight: 700; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; flex-basis: 100%; text-align: center; margin-bottom: 4px; }
.brandstrip span.brand { font-family: var(--font-head); font-size: 1.02rem; white-space: nowrap; }

/* ---------- Sections ---------- */
section.block { padding: 96px 0; }
section.block--off { background: var(--off); }
section.block--dark { background: var(--black); color: #fff; }
section.block--dark .muted { color: #a8a8a8; }
.section-head { max-width: 780px; margin-bottom: 56px; }
.section-head p { margin-top: 16px; }

/* ---------- Cards / grids ---------- */
.grid { display: grid; gap: 24px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 34px 30px; transition: transform .18s ease, box-shadow .18s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(0,0,0,.08); }
.card h3 { margin: 18px 0 10px; }
.card p { font-size: .97rem; color: var(--grey); }
.card .num {
  font-family: var(--font-head); font-size: .95rem;
  width: 44px; height: 44px; border-radius: 50%; background: var(--yellow);
  display: flex; align-items: center; justify-content: center;
}
.card-dark { background: #161616; border-color: #2a2a2a; color: #fff; }
.card-dark p { color: #a8a8a8; }

.icon-circles { width: 46px; height: 28px; }

/* ---------- Split (text + image) ---------- */
/* imgbox heeft een merk-achtergrond: valt een foto weg, dan blijft het blok mooi */
.imgbox {
  border-radius: var(--radius);
  background: linear-gradient(135deg, var(--black) 0%, var(--black) 48%, var(--yellow) 48%, var(--yellow) 100%);
  min-height: 220px;
}

.split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.split .imgbox { position: relative; }
.split .imgbox img {
  border-radius: var(--radius); filter: grayscale(1) contrast(1.05);
  aspect-ratio: 4/3; object-fit: cover; width: 100%;
}
.split .imgbox::after {
  content: ""; position: absolute; width: 120px; height: 120px; border-radius: 50%;
  background: var(--yellow); mix-blend-mode: multiply;
  right: -28px; bottom: -28px; z-index: 2;
}
.split ul.checks { list-style: none; margin-top: 22px; }
.split ul.checks li { padding-left: 34px; position: relative; margin-bottom: 14px; }
.split ul.checks li::before {
  content: "●"; position: absolute; left: 6px; color: var(--yellow-deep); font-size: .8rem; top: 4px;
}
.split ul.checks li strong { display: block; }

/* ---------- Steps ---------- */
.steps { counter-reset: step; }
.step { position: relative; padding: 34px 30px; }
.step h3 { margin: 16px 0 8px; }

/* ---------- Quote ---------- */
.quoteblock { max-width: 860px; margin: 0 auto; text-align: center; }
.quoteblock blockquote {
  font-family: var(--font-head); font-size: clamp(1.3rem, 2.6vw, 1.9rem);
  line-height: 1.35;
}
.quoteblock cite { display: block; margin-top: 22px; font-style: normal; color: var(--grey); font-size: .95rem; }
.quoteblock .qmark { color: var(--yellow); font-size: 3rem; line-height: 0; }

/* ---------- CTA band ---------- */
.cta-band { background: var(--yellow); }
.cta-band .wrap {
  padding: 80px 24px; display: flex; flex-wrap: wrap; gap: 30px;
  align-items: center; justify-content: space-between;
}
.cta-band h2 { max-width: 14em; }
.cta-band p { margin-top: 10px; max-width: 34em; }

/* ---------- Page hero (subpages) ---------- */
.page-hero { background: var(--black); color: #fff; position: relative; overflow: hidden; }
.page-hero .wrap { padding: 76px 24px 84px; position: relative; z-index: 2; }
.page-hero h1 { max-width: 15em; }
.page-hero p.lead { color: #d9d9d9; margin-top: 22px; }

/* ---------- Service detail rows ---------- */
.service-row {
  display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center;
  padding: 72px 0; border-bottom: 1px solid var(--line);
}
.service-row:last-child { border-bottom: 0; }
.service-row.flip .txt { order: 2; }
.service-row .imgbox img {
  border-radius: var(--radius); filter: grayscale(1) contrast(1.05);
  aspect-ratio: 16/11; object-fit: cover; width: 100%;
}
.service-row .tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.tag {
  border: 1.5px solid var(--black); border-radius: 999px; padding: 6px 16px;
  font-size: .85rem; font-weight: 600;
}
.tag--fill { background: var(--yellow); border-color: var(--yellow); }

/* ---------- Cases ---------- */
.case-card { overflow: hidden; padding: 0; display: flex; flex-direction: column; }
.case-card img { filter: grayscale(1) contrast(1.05); aspect-ratio: 16/9; object-fit: cover; width: 100%; }
.case-card .body { padding: 28px 28px 32px; display: flex; flex-direction: column; flex: 1; }
.case-card .meta { font-size: .78rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--yellow-deep); margin-bottom: 10px; }
.case-card h3 { margin-bottom: 10px; }

.brand-cloud { display: flex; flex-wrap: wrap; gap: 12px; }
.brand-cloud span {
  font-family: var(--font-head); font-size: 1rem; padding: 12px 22px;
  border: 1.5px solid var(--line); border-radius: 999px; background: #fff;
}

.stat { text-align: left; }
.stat .n { font-family: var(--font-head); font-size: clamp(2.2rem, 4.5vw, 3.4rem); color: var(--yellow); line-height: 1; }
.stat .l { margin-top: 8px; color: #a8a8a8; font-size: .95rem; }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 64px; align-items: start; }
.contact-info .item { margin-bottom: 26px; }
.contact-info .item strong { display: block; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 4px; }
.contact-info a { text-decoration: none; font-weight: 600; }
.contact-info a:hover { background: var(--yellow); }

form.contact-form { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 40px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { margin-bottom: 18px; }
.field label { display: block; font-weight: 700; font-size: .85rem; margin-bottom: 7px; }
.field input, .field select, .field textarea {
  width: 100%; padding: 14px 16px; border: 1.5px solid var(--line); border-radius: 12px;
  font-family: inherit; font-size: 1rem; background: var(--off);
  transition: border-color .15s;
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none; border-color: var(--black); background: #fff;
}
.field textarea { min-height: 140px; resize: vertical; }

/* ---------- Footer ---------- */
.site-footer { background: var(--black); color: #fff; padding: 70px 0 36px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; margin-bottom: 56px; }
.site-footer h4 { font-size: .8rem; letter-spacing: .16em; text-transform: uppercase; margin-bottom: 16px; color: var(--yellow); }
.site-footer ul { list-style: none; }
.site-footer li { margin-bottom: 10px; }
.site-footer a { color: #c9c9c9; text-decoration: none; }
.site-footer a:hover { color: var(--yellow); }
.footer-logo img { height: 40px; width: auto; filter: invert(1); }
.footer-about { color: #a8a8a8; font-size: .95rem; margin-top: 16px; max-width: 30em; }
.footer-bottom {
  border-top: 1px solid #262626; padding-top: 26px;
  display: flex; flex-wrap: wrap; gap: 12px; justify-content: space-between;
  color: #8a8a8a; font-size: .88rem;
}

/* ---------- Portret (over.html) ----------
   De foto is 200x200. We tonen hem op ware grootte in een merkblok
   in plaats van uitgerekt over de volle kolombreedte — zo blijft hij
   scherp. Komt er een grotere export, dan kan dit een volledige
   .imgbox worden zoals elders op de site. */
.portretbox {
  border-radius: var(--radius);
  background: linear-gradient(135deg, var(--black) 0%, var(--black) 48%, var(--yellow) 48%, var(--yellow) 100%);
  aspect-ratio: 4 / 3;
  display: flex; align-items: center; justify-content: center;
}
.portretbox img {
  width: 200px; height: 200px; border-radius: 50%;
  object-fit: cover; border: 6px solid var(--paper);
  box-shadow: 0 14px 34px rgba(0,0,0,.28);
}
@media (max-width: 400px) {
  .portretbox img { width: 150px; height: 150px; }
}

/* ---------- Groeitool (tool.html) ---------- */
.tool-tabs { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 32px; }
.tool-tabs button {
  font-family: var(--font-body); font-weight: 700; font-size: .92rem;
  padding: 11px 24px; border-radius: 999px; cursor: pointer;
  background: transparent; color: #fff; border: 2px solid rgba(255,255,255,.32);
  transition: background .15s ease, color .15s ease, border-color .15s ease;
}
.tool-tabs button:hover { border-color: #fff; }
.tool-tabs button.active { background: var(--yellow); color: var(--black); border-color: var(--yellow); }

.tool-panel { display: none; }
.tool-panel.active { display: block; }

.q { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 30px; margin-bottom: 22px; }
.q .qh { font-family: var(--font-head); font-size: 1.05rem; line-height: 1.3; margin-bottom: 6px; }
.q .qs { color: var(--grey); font-size: .95rem; margin-bottom: 20px; }
.opts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.opt { border: 2px solid var(--line); border-radius: 14px; padding: 18px; cursor: pointer; background: #fff; transition: border-color .15s ease, background .15s ease; }
.opt:hover { border-color: var(--black); }
.opt.sel { border-color: var(--black); background: var(--yellow); }
.opt .ot { font-weight: 700; margin-bottom: 4px; }
.opt .od { font-size: .9rem; color: var(--grey); line-height: 1.45; }
.opt.sel .od { color: var(--ink); }

.tool-cta { display: flex; gap: 16px; align-items: center; flex-wrap: wrap; margin-top: 10px; }
.tool-cta .btn { cursor: pointer; font-family: inherit; }
.tool-cta .btn:disabled { opacity: .35; cursor: not-allowed; transform: none; box-shadow: none; }
.hint { font-size: .9rem; color: var(--grey); }

.arch-card { border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; background: #fff; margin-top: 34px; }
.arch-card .top { background: var(--black); color: #fff; padding: 34px 36px; }
.arch-card .top .tag2 { font-size: .78rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--yellow); }
.arch-card .top h2 { color: #fff; margin: 10px 0 8px; }
.arch-card .top .tl { color: #d9d9d9; font-style: italic; }
.arch-card .body { padding: 34px 36px 40px; }
.arch-card h3 {
  margin: 28px 0 12px; font-family: var(--font-body); font-weight: 700;
  font-size: .82rem; letter-spacing: .16em; text-transform: uppercase; color: var(--yellow-deep);
}

.signal { background: var(--off); border-left: 4px solid var(--yellow); border-radius: 10px; padding: 14px 18px; font-size: .95rem; margin-bottom: 10px; }
.signal--note { border-left-color: var(--yellow-deep); }

ul.clean { list-style: none; }
ul.clean li { position: relative; padding-left: 22px; margin-bottom: 10px; font-size: .97rem; }
ul.clean li::before { content: "\25CF"; position: absolute; left: 0; top: 0; color: var(--yellow-deep); font-size: .75rem; }
ol.steps2 { list-style: none; counter-reset: s; }
ol.steps2 li { counter-increment: s; position: relative; padding-left: 42px; margin-bottom: 12px; font-size: .97rem; }
ol.steps2 li::before {
  content: counter(s); position: absolute; left: 0; top: 0; width: 28px; height: 28px;
  border-radius: 50%; background: var(--yellow); font-family: var(--font-head); font-size: .8rem;
  display: flex; align-items: center; justify-content: center;
}
.grid2 { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; }

.growth { margin-top: 26px; background: var(--black); color: #fff; border-radius: 14px; padding: 20px 24px; font-size: .97rem; }
.growth b { color: var(--yellow); }

.kpibar { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 24px; }
.kpi { border: 1px solid var(--line); border-radius: 14px; padding: 18px 20px; background: var(--off); }
.kpi .kl { font-size: .72rem; font-weight: 700; text-transform: uppercase; letter-spacing: .14em; color: var(--grey); margin-bottom: 8px; }
.kpi .kv { font-size: .93rem; line-height: 1.5; }
.kpi.pit { background: var(--yellow); border-color: var(--yellow-deep); }
.kpi.pit .kl { color: #6b5a15; }

.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chips button {
  font-family: var(--font-body); border: 1.5px solid var(--line); background: #fff;
  padding: 10px 20px; border-radius: 999px; font-size: .9rem; font-weight: 600;
  cursor: pointer; transition: border-color .15s ease, background .15s ease;
}
.chips button:hover { border-color: var(--black); background: var(--yellow); }

.layer { display: flex; gap: 22px; align-items: flex-start; background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 24px 26px; margin-bottom: 14px; }
.layer .n { flex: 0 0 52px; height: 52px; border-radius: 50%; background: var(--black); color: var(--yellow); font-family: var(--font-head); font-size: 1.1rem; display: flex; align-items: center; justify-content: center; }
.layer .lt { font-family: var(--font-head); font-size: 1.05rem; }
.layer .ld { color: var(--grey); font-size: .95rem; margin-top: 4px; }
.layer .lk { font-size: .78rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--yellow-deep); margin-top: 8px; }

.engine { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 28px 30px; margin-bottom: 16px; }
.engine h3 { margin-bottom: 10px; }
.engine p { color: var(--ink); font-size: .97rem; }

table.tool-table { width: 100%; border-collapse: collapse; margin-top: 16px; font-size: .93rem; }
table.tool-table th { background: var(--black); color: #fff; text-align: left; padding: 12px 14px; font-size: .76rem; letter-spacing: .12em; text-transform: uppercase; }
table.tool-table td { padding: 12px 14px; border-bottom: 1px solid var(--line); vertical-align: top; }
table.tool-table tr:nth-child(even) td { background: var(--off); }

/* ---------- Formulier-meldingen ---------- */
.formnote { border-radius: 14px; padding: 18px 22px; margin-bottom: 26px; font-size: .95rem; }
.formnote--ok { background: var(--yellow); border: 1px solid var(--yellow-deep); }
.formnote--err { background: #fdecec; border: 1px solid #e9b4b4; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .opts { grid-template-columns: 1fr; }
  .grid2 { grid-template-columns: 1fr; }
  .kpibar { grid-template-columns: 1fr; }
  .arch-card .top, .arch-card .body { padding-left: 24px; padding-right: 24px; }
}
@media (max-width: 960px) {
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .grid-3 { grid-template-columns: repeat(2, 1fr); }
  .split, .service-row, .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .service-row.flip .txt { order: 0; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .hero-circles { opacity: .35; }
}
@media (max-width: 680px) {
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
  section.block { padding: 68px 0; }
  .form-row { grid-template-columns: 1fr; }
  form.contact-form { padding: 26px 20px; }

  .nav {
    position: fixed; inset: 78px 0 auto 0; background: #fff;
    flex-direction: column; align-items: flex-start; gap: 0;
    padding: 10px 24px 24px; border-bottom: 1px solid var(--line);
    transform: translateY(-130%); transition: transform .25s ease;
    box-shadow: 0 20px 40px rgba(0,0,0,.12);
  }
  .nav.open { transform: translateY(0); }
  .nav a { width: 100%; padding: 14px 0; border-bottom: 1px solid var(--off); }
  .nav a:not(.btn)::after { display: none; }
  .nav .btn { margin-top: 16px; text-align: center; }
  .nav-toggle { display: block; }
}